PRIVACY POLICY

Effective Date: 15th Nov 2025
Business Entity: Moments AI.Family | Shelly Thorpe
Jurisdiction: Australia, global users

1. Information We Collect

We collect the following categories of information:

1.1 Personal Information

  • Name

  • Email

  • Payment details (processed securely via Stripe; never stored by us)

  • Account login details

1.2 App Usage Data

  • Age of your child/children (for personalisation)

  • Responses you provide to Shelly AI

  • Communication preferences

  • IP address, device type, browser details

1.3 Sensitive Information

We do not collect medical records.
Users may voluntarily share personal experiences in conversation with Shelly AI.
These are used only to personalise responses, never for third-party use.

2. How We Use Your Information

  • To deliver personalised AI guidance

  • To improve App performance

  • To troubleshoot technical issues

  • For billing and subscription management

  • To send account or service-related updates

  • For analytics (anonymised only)

We never sell your data.

3. Legal Basis (GDPR Compliance)

For EU/UK users, processing relies on:

  • Consent

  • Contractual necessity

  • Legitimate interests (service improvement)

4. Data Storage & Security

We use encrypted servers and industry-standard security protocols.
Payment information is processed via Stripe and never stored by us.

We take reasonable steps to protect personal information under the Australian Privacy Principles (APPs) and GDPR.

5. Sharing of Information

We may share data only with:

  • Service providers (hosting, analytics, payment processors)

  • Legal authorities when required by law

We do not sell or disclose personal information to advertisers.

6. International Data Transfers

Because our service is global, your data may be processed in countries outside your own.
We ensure all transfers comply with GDPR, Australian Privacy Act, and equivalent protections.

7. Children’s Privacy

The App is intended for adult caregivers only.
We do not knowingly collect data from children under 18.

8. Your Rights

Depending on your region, you may:

  • Access your data

  • Request correction or deletion

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with a privacy regulator

Contact: hello@momentsai.family

9. Data Retention

We retain data only for as long as reasonably necessary for the functioning of your account or for legal compliance.
You may request deletion at any time.

10. Cookies & Tracking

We use cookies and analytics to improve site performance.
You may disable cookies in your browser settings.

11. Updates to This Policy

We may update this Privacy Policy periodically.
Continued use of the App constitutes acceptance of changes.

12. Contact

For privacy concerns, email:
hello@momentsai.family